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      <image:title>blog - the story of gvb digital marketing - the lake, the legacy, and the name</image:title>
      <image:caption>It’s fitting really that I’m here at the lake with the idea to start our gvb blog. If you’ve read about the company’s history, then you know that my grandparents inspired the company name: gvb. They were also the inspiration for this family lake house.  My grandparents started a tradition the summer of their 50th wedding anniversary: They rented a house on Lake Martin and had the entire family together for a week of fun and relaxation. All we did was boat, float, nap, and have cornhole tournaments at night. It was such a hit that we made it an annual tradition. Papa and his cornhole partner would win pretty much every time, but one year Nanny and my husband took home the gold and the smile on her face beating her husband (the reigning champion, Papa) was something I can still picture to this day.  Years and years of memories made at the lake with them made it simple for my dad to decide what to spend his inheritance on: a lake house to create more family memories.</image:caption>
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      <image:title>blog - the story of gvb digital marketing - creating more room for what matters</image:title>
      <image:caption>Fast forward to Memorial Day weekend 2026: My husband and I are finishing up work on the balcony, my kids are doing belly flops on the couch, and my parents are ecstatic that we arrived at 9:30am after coming through Atlanta traffic. As I watch my family settle into a long weekend, I’m reminded that the entire reason I started gvb digital marketing was to have a better work-life balance. I wanted to be less stressed out every work day, and spend more time with the people I love. I’m proud to say that’s exactly what I have afforded myself. Being able to work from the lake or the car on the drive up, and knowing I have many amazing contractors that help keep projects moving  means I am not stressed out all day today trying to fit in 7 accounts’ marketing needs before MDW.</image:caption>
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      <image:title>blog - the story of gvb digital marketing - In perfect timing as I’m writing this, we are now out, waiting to pick up pizza for dinner. My 4-year-old comes up and asks to “write his name JUST ONCE, PLEASEEEE” on my laptop. The old, stressed-out Jen Vincent would have anxiously said, “No, go play on your [non-functioning] keyboard” but these days I always say yes with a smile.</image:title>
      <image:caption>There are both huge moments (like chaperoning aquarium field trips) and small moments like that where my response is so much more relaxed than it used to be. I can tell I am so much happier now and less ready to snap from stress. My kids get more time with a happier mom, and I wouldn’t go back for anything.</image:caption>
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