case study: increased local search visibility
the one where we increased local SEO, month over month, for a brand competing in a highly competitive city and space
the results: In just one month, the clinic saw meaningful month-over-month growth across local engagement, keyword visibility, and organic conversions.
Local Results
33% increase in interactions
47% increase in calls
51% increase in clicks
Search Visibility Results
28% increase in total ranking keywords
317% increase in city keyword rankings
Conversion Impact
100% increase in organic conversions
overview: An eye clinic wanted to improve its visibility in a specific city’s search results and drive more meaningful local discovery through both its website and Google Business Profile.
Over the course of one month, focused local SEO and on-site SEO improvements helped the clinic increase its presence in local search, strengthen keyword visibility, and drive more organic conversions.
implementation: Our execution was focused on a combination of local SEO and on-site SEO improvements.
Local SEO
Google Business Profile optimizations
weekly Google Business Profile updates
On-Site SEO
header optimizations
copy expansion
meta tag updates
This work was designed to strengthen both the clinic’s local relevance and its on-site search signals.
ranking keyword trend for ‘Portland’ keywords (SEMrush)
